Guides › By interest › The best OLED TVs of 2025–2026: top picks from LG, Samsung & Sony
By interestThe best OLED TVs of 2025–2026: top picks from LG, Samsung & Sony
A guide to the best OLED TVs from LG, Samsung, and Sony — matching each pick to the buyer it suits best, from about $1,000 to $4,000.
If you already know you want an OLED, the real choice comes down to brightness, processor, reflection handling, and whether a flagship is worth the spend. This guide tells you what each 2025–2026 LG, Samsung, and Sony model is actually best for.
The picks
1. LG 77" OLED evo C6 — 2026 Model
The sweet spot — it's almost always the C-series
LG's C-series has long been the benchmark for value-meets-performance, and the C6 continues it with a newer AI processor, improved brightness over the C5, and the full Dolby Atmos/Vision and Filmmaker Mode suite. If you want one TV to recommend to anyone, this is it.
Price: ~$3,700 · Best all-around OLED for most living rooms.
2. LG 77" OLED evo G5 — 2025 Model
The brightest OLED LG makes — it shows
LG's Gallery series mounts flush, runs brighter than any previous LG OLED, and delivers picture quality that can make the C6 look like a step down side by side. Its MLA panel pushes brightness high enough to make OLED viable in rooms with real daytime light.
Price: ~$3,000 · Best picture quality in LG's lineup. Worth the premium if brightness matters.
3. LG 77" OLED evo C5 — 2025 Model
Last year's sweet spot, now at a better price
The C5 is what the C6 was six months ago — a genuinely excellent OLED that looks stunning in any room and now sells at a discount as the C6 takes the spotlight. If you don't need the newest model year, spend the difference on a soundbar or mount.
Price: ~$2,000–$2,200 · Best value in LG's lineup if you can find it discounted.
4. Samsung 77" OLED S90H — 2026 Model
Samsung's best OLED, with a glare-free panel that changes the game
Samsung's 2026 flagship offers something no LG has at this tier: a glare-free coating that tames reflections without sacrificing black levels. If your TV faces a window or a room you can't fully darken, this matters enormously. The NQ4 AI Gen3 is Samsung's sharpest yet.
Price: ~$3,700 · Best Samsung OLED for 2026 — the glare-free panel is a real differentiator.
5. Samsung 77" OLED S84F — 2025 Model
The 2025 Samsung flagship, now more attainable
Samsung's top OLED in 2025 — Pantone Validated colors, Motion Xcelerator 120Hz, and the NQ4 AI Gen2 processor. No longer the newest, but a serious TV that holds its own against anything here. As the S90H takes shelf space, the S84F becomes an increasingly smart buy.
Price: ~$1,600 · Excellent 2025 Samsung OLED at a price the S90H can't touch.
6. Sony 77" OLED BRAVIA XR8B — Google TV
The one for PS5 owners and cinephiles who think in frames
Sony's XR8B runs the Cognitive Processor XR, which mimics how humans perceive depth and texture rather than just boosting numbers, for a remarkably natural picture. Exclusive PS5 features make it the definitive TV for PlayStation owners, and Google TV is genuinely easy to live with.
Price: ~$2,300 · Best TV for PS5 owners — and the best Sony OLED right now.
7. LG 83" OLED B5 — 2025 Model
Go bigger for less than you'd expect
The B5 sits below the C-series with slightly less brightness and an older processor, but it comes in 83 inches — and that real estate transforms a large room in ways no spec sheet captures. From 12+ feet away, an 83" B5 beats a 77" C6 for pure presence.
Price: ~$2,700 · Best choice if screen size is your priority — remarkable value at 83 inches.
8. LG 77" OLED B6 — 2026 Model
The freshest model year at the most accessible OLED price
Where most people should start their OLED journey. As the entry point in LG's 2026 lineup it has a newer processor and panel than the B5 and delivers the core OLED experience — perfect blacks, infinite contrast, wide viewing angles — without the C- or G-series premium.
Price: ~$2,800 · Best entry-level OLED for 2026 — the upgrade from LED will surprise you.
9. Samsung 55" OLED S90H — 2026 Model
Samsung's 2026 flagship tech in a size that fits more rooms
Everything that makes the 77" S90H compelling — the glare-free panel, NQ4 AI Gen3 processor, and Vision AI — in a 55" footprint that fits a bedroom, apartment, or office. If 77" is too large, this is the obvious answer, and the glare-free coating is especially valuable in smaller rooms.
Price: ~$2,000 · Best compact OLED for 2026 — Samsung's best tech in a 55" package.
10. Samsung 65" OLED S90D — 2024 Model
The entry point that proves OLED doesn't have to cost a fortune
A 2024 model on the market long enough for prices to settle into attractive territory. It still delivers everything that makes OLED worth it — perfect blacks, exceptional color, and 120Hz gaming — in a 65" size that fits most living rooms. For someone stepping up from LED, a revelation.
Price: ~$1,000–$1,200 · Best price-to-performance OLED here — the smart buy if you're OLED-curious.
As an Amazon Associate we earn from qualifying purchases. Prices and availability can change; links were verified at the time of publishing.
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